Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness by Levinson Jay Conrad

Author:Levinson, Jay Conrad [Levinson, Jay Conrad]
Language: eng
Format: azw3
Publisher: Houghton Mifflin Harcourt
Published: 2007-05-21T16:00:00+00:00

• Concentrate your spots during a few days of the week, such as Wednesday through Sunday.

• Try to run radio advertising during afternoon drive time, when people are heading home. They're in more of a buying mood than in the morning, when work is on their minds.

• When listening to the radio commercials you've produced, listen to them on a car-radio-type speaker, not on a fancy high-fidelity speaker like the ones production studios use. Many an advertiser, dazzled after hearing his or her commercial on an expensive speaker system, has become depressed when hearing what the commercials sound like on a typical car stereo system.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.